PUMA gets Bolt to bolster presence in India

04 Sep,2014

By A Correspondent

 

PUMA has announced the launch of its new brand platform, Forever Faster in India with sprinter Usain Bolt. The new brand platform signifies PUMA’s mission to become the fastest sport brand in the world.

 

“Forever Faster is a great slogan, it describes me perfectly. I’m overwhelmed by the love shown by the people of India and I’m thrilled to be here as a PUMA Ambassador,” shared Usain Bolt.

 

Forever Faster- the new brand positioning is about PUMA reminding people that we are and will continue to be the fastest sports brand in the world,” said Rajiv Mehta, MD, PUMA India. “We’ve always been known for our risk taking as a brand and that will remain our ethos. Forever Faster clearly represents that and allows us to make a statement as a brand. Having the fastest man in the world here in India to launch Forever Faster – Usain Bolt himself – we could not have it any better.”

 

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