O&M unveils campaign for Android One

19 Sep,2014

By A Correspondent


As part of a larger initiative to bring high-quality smartphones to as many people as possible, Google launched the first family of Android One phones in India on September 15, 2014 in New Delhi. The Android One phones offer a high-quality experience, running the latest version of Android (4.4 KitKat). They will be some of the first phones to get the new Android L release – an update that will offer Google’s new material design, improved battery life, enhanced security features, and smarter notifications. The Android One devices will launch across the world with the initiative starting in India with Micromax, Spice and Karbonn phones.


Sandeep Menon – Director, Marketing, Google India said, “We are very happy to partner with Ogilvy for this initiative. The anthem film for Android One is an integral part of our campaign as it showcases our key message for this initiative. Through this anthem we want to highlight that the Android One is meant for Indians from all walks of life. The team at Ogilvy has developed a great concept and we are very excited to see how people react to the anthem film.”


Android One phones will have access to over one million apps that allow people to message friends, make video calls, socialize, check news and weather, and play games. Google apps such as Gmail, Google Maps, YouTube, Google Search, and Google Translate will come pre-loaded on the phones. The Android One platform will empower people to access information and get to a high quality smartphone with an affordable price.


Abhijit Avasthi

Abhijit Avasthi – National Creative Director, Ogilvy India said, “While working on the campaign our endeavour was to translate this powerful platform philosophy into a message that everyone could connect with. The campaign drives the message that everyone now has equal opportunity and access to experience the best in the world.”


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