Ogilvy unveils campaign for season 3 of Satyamev Jayate

26 Sep,2014

By A Correspondent


Post two successful seasons, Satyamev Jayate is releasing the main invite campaign for Season 3 captioned, “Satyamev Jayate wapas aa raha hai…Dekhna Zaroor – Mumkin Hai”.


The campaign is a promotion for the show that will begin on Sunday, October 5, 2014. It will not just highlight stories and social issues affecting India but will also discuss the best possible solutions for social welfare and well-being in an individual capacity.


In a lighter vein, the campaign communicates that change can happen in a society. It is not just another campaign for raising awareness about the malpractices happening around us, but also aimed to recreate brand appeal and invite viewers to the show.


Abhijit Avasthi

Abhijit Avasthi, National Creative Director, Ogilvy India said, “Satyamev Jayate has come to stand for the possibility of positive change and is symbolic of the collective efforts of all Indians in addressing the wrongs that plague our society. This campaign brings that alive in a light and optimistic way.”


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