Ogilvy promotes ‘Gracious Living’ proposition for Kohler

11 Sep,2014

By A Correspondent

 

In keeping with its vision to offer ‘Gracious Living’ to its consumers, Kohler has taken a new route of communication for its range of bidet seats – PureClean. Instead of going the utilitarian route, the company is promoting the concept of going hands-free with its new campaign themed “Hands are made for Love”.

 

The TVC explains the utility and insight behind the launch of PureClean and encourages consumers to go hands free with the product. It begins with two little kids enjoying a pillow fight with each other while a voice-over says ‘Hands are made to Play’. The next frame shows a little girl carrying a Halloween pumpkin for trick-or-treating. The voice-over adds- ‘Hands are made to Share’. The next frame moves to show a couple enjoying an evening together with the voice-over saying ‘Hands are made for Joy’. The film then moves on to show the PureClean multi-functional bidet seat which are positioned as ‘Hands-free hygiene for everyday routine’. The final voice-over says ‘Hands are made for Love’

 

Talking about the new campaign, Kapil Arora, President-Branch Head, Ogilvy North said, “This campaign and TVC in particular has been designed keeping in mind hygiene conscious consumers. It highlights the hands-free concept as an extension of the gracious living philosophy behind all Kohler products.”

 

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