Ogilvy, Bombay Duck Designs win top accolades at #KDY14

15 Sep,2014


By Sandeep Puraname


It wasn’t like any other award night. Around a thousand-odd creative and allied industry professionals were in attendance at the D&AD-backed 2014 Kyoorius Design Awards in Goa.


In the signature Kyoorius style of a larger-than-life format, the audience was treated to a 1970s theme party.  A total of 680 entries were submitted across nine categories – Branding and Identity, Communication Design, Book Design, Editorial Design, Design for Space, Design for Packaging, Writing for Design, Design Craft and Design for Good. The 72 In-book winners were also nominees for Blue Elephants, and the jury awarded a total of 27 Blue Elephants and two Black Elephants. Student awards were also presented to meritorious submissions.


Two Black Elephants were awarded to outstanding work that cut across categories, both in terms of concept and execution. Bombay Duck Designs was awarded a Black Elephant for Blued Book in the Design for Books category while Ogilvy & Mather was awarded a Black Elephant for :{to:) CleftToSmile, created for Operation Smile India in the Branding and Identity category.


The 27 Blue Elephant winners included work by (in no specific order): Alok Nanda & Company, Trapeze, Redlion, Kulture Shop, Umbrella Design, Bombay Duck Designs, Locopopo, Eleven:43, The Architects Office, NH1 Design, Please See, Out of the Box, Lotus, Famous Innovations and Grey Worldwide, Publicis India, Creativeland Asia, TBWA India.


While the awards are named Kyoorius, the entry and judging procedure is governed by D&AD, a London-based premier creative body. A mix of international and Indian jurors participated in a three-day judging session held in Pune in June 2014.


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