Ogilvy Bangalore launches CarWale campaign

23 Sep,2014

By A Correspondent

 

CarWale has launched its first ever mass media campaign, spearheaded by a television commercial that makes a strong point with a tinge of humour.

 

The strategy, as articulated by Ogilvy Bangalore, was to inextricably link CarWale to the car-buying process. This came to fore through consumer research which showed that there is a low awareness for the portal, and CarWale is still not the first point for them to gather information in their car buying process. In this digital age, consumers instead visit multiple car showrooms and seek opinions from people around them.

 

Steven Hough, Executive Creative Director, Ogilvy Bangalore said, “It is a common insight that car buyers, especially in India, take everybody’s opinion before deciding on a car. We decided to capitalize on this and highlight the dilemma of the Indian car buyer in a series of amusing vignettes.

 

Mohit Dubey, Co-founder and CEO, CarWale added: “We are extremely excited about our first foray into building brand CarWale with mass media advertising. We have timed this campaign keeping in mind buyer sentiment at this time of year, when pre-Diwali car research is at its peak, and the response we have received from both buyers and the industry is humbling.”

 

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