MOFILM rewards budding filmmakers via contest

15 Sep,2014

By A Correspondent


MOFILM, a leading content creative agency organized an award ceremony here in Mumbai for the four best films created by talented upcoming filmmakers from around the world. These films were made for Procter and Gamble’s brands Oral B and Whisper plus one for Diageo’s brand Johnnie Walker.


A contest namely Taj 2014 was run by MOFILM for Oral B, Whisper and Johnnie Walker for the Indian market. The winning filmmakers from which ever part of the world were flown down to the award ceremony to celebrate their work. Previous events in India have been held at Goafest and in Mumbai and Delhi, globally approximately 16 events are held through the year across six continents.


This year the contest had four winning films made by Ashish Biswas, for Oral B; Aashini Shah for Whisper; Rahil Patel for Whisper and German Mairen for Johnnie Walker and a grand prize winner was chosen by our eminent judges – Josy Paul, Mohit Suri, Anuradha Sengupta and Rucha Pathak from these four aspiring filmmakers and the winner was German Mairen for Johnnie Walker – Keep Walking.


Speaking about the event Meenakshi Menon, President, MOFILM Asia, said,”Through our global video contests, we provide a high volume of creative videos to brands like PlayStation, Coca-Cola, Durex, Pepsi, Cornetto, Chevrolet and over 100 more. We are working very closely with our clients to create filmmaker briefs that reflect their marketing and brand strategies while giving the filmmakers the freedom of a tight brief in order to create a fantastic film. The results have been fantastic for our clients.”


MOFILM is based in London and has a set up in Bangalore. The team in India works with renowned companies like Diageo, Procter & Gamble, Coca Cola, Microsoft, Pernod Ricard, Unilever and has been able to create some very happy clients.


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