By A Correspondent

Emirates has assigned its West Asia & Indian Ocean (WA&IO) brand communications mandate to L&K Saatchi & Saatchi, India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline and digital creative services for Emirates for the region and work with the Central Brand Marketing team in Dubai.

Emirates, a global connector of people and places is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014. Widely acknowledged to be one of the most innovative carriers in the industry, with a state-of-the-art Boeing and Airbus fleet and award winning in-flight entertainment system –ice, Emirates fleet of exclusively wide-bodied aircraft is amongst the youngest in the sky. Flying to more than 140 destinations across six continents, the opportunities for Emirates in the years ahead are very exciting.

L&K Saatchi & Saatchi will carry forward the ‘Hello Tomorrow’ campaign and will create original work for the region along with multimedia campaigns for new routes, networks, products and services.

Anil S Nair

“We are absolutely honored to be chosen by Emirates who has set such high standards for everything that they do. We look forward to working with the Brand Marketing team in Dubai to develop some great work,” shared Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi.