Kurkure rolls out high-decibel festive campaign

22 Sep,2014

By A Correspondent

 

In today’s day and age we use technology to connect or share greetings even during festivals. But while technology has so many benefits, it is also making us more distant. Kurkure’s new Festive campaign attempts to create a behavioural change, encouraging people to meet each other in person, face to face, fuelling real love in relationships!

 

On buying a pack of Kurkure for Rs.10, consumers stand a chance to win a free air ticket, every hour, over two months. To top it all, every fortnight, one mega winner can win a round trip to any international destination in the world.

 

Speaking about the latest festive campaign, Vani Gupta, Director Marketing, PepsiCo India said, “We are living in an age where people today are challenged for time and would rather call and SMS, versus making the effort of meeting people in the physical world. Our latest festive campaign seeks to reignite the warmth and love of celebrating as a family together. We are confident that this campaign will touch hearts and make a real difference in behaviour and the larger culture around technology.”

 

To avail this offer, consumers should look for the Kurkure promo packs that will provide the contest code which they need to SMS to the given number. The promotion is valid up to October 31, 2014, one lucky winner will be selected every hour, every day.

 

“We’re all getting more attached to our devices than the people we grew up with…and it’s really annoying on festivals to get a text or a much forwarded wish from people we are so close to! So Kurkure wants to go all out and say that the thing to do this Diwali is to make the effort and meet your family and loved ones,” Sonia Bhatnagar, Executive Creative Director, JWT.

 

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