IAA hosts mentorship programme in Mumbai

25 Sep,2014

By A Correspondent


The International Advertising Association (IAA) India Chapter played host to 25 leaders from across Indian industry to mentor 720 students at the first ever mentorship programme conducted under the aegis of the IAA Young Turks Forum. Sangita Jindal, Chairperson of JSW Foundation launched the initiative on Friday, September 19 at the Bombay Stock Exchange’s International Convention Hall. Hailing the initiative, Sangita scored the importance of mentorship for young professionals.


Earlier, an interactive session with the theme “Engaging with the Audience – Lessons from the Entertainment Industry” was held with R. Balki, film-maker and Chairman, Lowe Lintas & Stefan Haves, well-known Hollywood director and entertainer. Theatre personality and author Anish Trivedi moderated the discussion.


“There is no need to panic in the race to achieve things,” advised Balki. He also added, “Chill, it’ll happen. Don’t panic.”


Highlighting the difference between a great juggler and a not-so-great juggler, Stefan said, “A great juggler has dropped the balls more and made more mistakes in public.” Underscoring the need to not fight shy and be scared of going in front of people, Stefan said, “doing public discourse feeds your own soul and that of people around you”.


HBO South Asia was the Presenting Partner and Mahindra Special Services Group and NASSCOM are the knowledge partners of the IAA Young Turks Forum. The event was conducted with the support of Bombay Stock Exchange. Youngsters from select colleges, the Nasscom 10000 entrepreneurs programme and BSE Incubation Centre were part of the IAA mentorship programme.


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