HCIL announces new contest involving Honda Amaze

22 Sep,2014

By A Correspondent


Honda Cars India Ltd. flagged off its ‘Longest drive through Amazing India’ drive with the family sedan Honda Amaze, to celebrate its success in the Indian market. The drive will cover a distance of over 23,000 kms covering the length and breadth of the country. Moving through 250 cities and towns across the diverse terrains and picturesque corners of the nation, the drive will culminate at Greater Noida.


The family sedan, Honda Amaze, has seen tremendous response from its customers. In just 16 months since the launch, the iconic product has reached the 100,000 milestone number. This is the fastest in the history of HCIL in India.


Announcing the new initiative, Jnaneswar Sen, Senior Vice President, Marketing & Sales, Honda Cars India Ltd said, “Honda Amaze has witnessed great success in the Indian market and the sales milestone further reiterates that we have been able to meet up with the market expectations through our customer-centric innovation approach. We are celebrating this success by organizing the ‘Longest Drive through Amazing India’ initiative which is a part of Honda’s “Amazingly Indian” campaign conceptualised by our creative agency, Soho Square(Gurgaon).


The drive will traverse through mountainous terrains, coastlines, flat highways, congested city roads and the interiors of India showcasing the durability and reliability of Honda Amaze through this diverse terrain. We are really excited about the initiative and believe that the Honda Amaze shall triumph over all these conditions.


Kapil Arora – President, Ogilvy Group-North said, “The Honda Amaze has seen a spectacular run since its launch last year. It is a unique combination of Honda’s technical superiority, a great value proposition and the pride associated with the Honda brand. As the Honda Amaze has been designed specifically to manoeuvre  rough Indian road conditions, and to the unique needs of the Indian customer, we created a campaign reiterating those very virtues of the car – that the Honda Amaze is a sedan truly Made For India.”


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