Havas Media wins media biz of World Kabaddi League

08 Sep,2014

By A Correspondent

 

On the heels of retaining the prestigious MTS India media business, Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL) – the first professional Kabaddi League of the world, in a multi-agency pitch. The account is estimated to be upwards of INR 30crores.

 

 

Raman Raheja

WKL is an initiative to uplift the level of Kabaddi by professionalizing the sport. It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win.

 

Talking on the appointment, Raman Raheja, CEO, World Kabaddi League said, “We are a young and dynamic organization looking to scale Kabaddi to new heights on a global platform. Havas Media understood this. They have scale, the thought leadership, experience, were transparent and displayed tremendous passion. We know they are the people to partner with to achieve our goals.”

 

Anita Nayyar

Commenting on the association, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are honoured that WKL has chosen us as their partners to further their business objectives. It has been a good year at Havas Media with strong integrated media new business wins. Our digital at core approach has paid off big dividents and impressed clients.”

 

Havas Media recently won the integrated media mandate of MTS India, Yepme.com and the digital mandates for Businessworld magazine and XOLO mobile.

 

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