Hakuhodo Percept highlights new Bravia 4k Gold features through TVC

17 Sep,2014

By A Correspondent


Hakuhodo Percept has unveiled a new campaign for Sony Bravia 4K series. The new television boasts the highest resolution picture that Sony has ever produced on a TV — four times the detail of Full HD. This means a TV viewer gets to see more on TV with over 8 million individual pixels (3,840 x 2,160) compared to about 2 million (1,920 x 1,080) on the current HDTV1. This unrivalled up-scaling ensures a display of images of a higher quality with stunning results.


Hakuhodo Percept’s television campaign for Sony India focuses on this 4K technology for the Bravia brand of televisions and positions it as the purest form of TV viewing technology — 4K the gold standard for televisions. The campaign idea was built around 4K being something that a viewer has never seen before.  This meant creating a unique space for 4K- the world of purity, the world of gold.


The TVC showcases this through the concept of a jazz dancer immersed in gold moving and swaying elegantly amidst gold. In fact the jazz dancer is actually dancing in the air. As she swirls the gold dust follows her and every detail shines through just like in 4K.


Elvis Sequeira

Speaking on the campaign Elvis Sequeira, COO, Hakuhodo Percept, said, “The real challenge was to make 4K synonymous with the most detailed and purest picture. In other words, it is the Gold Standard. And to achieve this, we incorporated a literal rendition of the Gold Standard using a gold air jazz dancer.”



Sabuj Sengupta

According to Sabuj Sengupta, Executive Creative Director, Hakuhodo Percept, “We wanted to give people an experience of the unbelievable perfection and details of 4K in a unique way. The gold air jazz dancer, floating elegantly with her graceful jazz hands swaying, epitomizes the brilliance of 4K.”


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