GroupM ESP executes key campaigns for SIIMA

18 Sep,2014

By A Correspondent

 

GroupM ESP has executed key sponsorship deals for SIIMA 2014 including AskMe.com, Havells, RedBus.in and Chola MS. GroupM ESP has been a key enabler for clients and their brands to leverage the SIIMA sponsorship platform thereby providing end-to-end SIIMA related solutions.

 

Last week, the city of Kuala Lumpur played host to the South Indian film fraternity a midst much fanfare. SIIMA (South Indian International Movie Awards), the biggest South Indian movie awards platform globally, saw the presence of prominent stars of the fraternity in full attendance.

 

Vinit Karnik

Commenting on the achievement, Vinit Karnik- National Director of Sports and Live practice, GroupM ESP says “SIIMA is one of the best awards covering all 4 states in South India delivering high impact and value to advertisers. SIIMA as a property offers compelling content in the native language for the audience to watch it on Television. We believe brands can leverage the celebrity and entertainment appeal of the property by seamlessly integrating in the content. Content integrations in SIIMA can help brands break the clutter this festive and effectively communicate their proposition.”

 

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