Fifth edition of Chitralekha’s Watch World Awards held in Gurgaon

29 Sep,2014

By A Correspondent

 

Watch World from the Chitralekha Group hosted the fifth edition of the definitive roll-call show in the world of horology – The Watch World Awards recently. Hosted at The Westin, Gurgaon, in presence of luminary guests from a cross-section of the society, the awards saw eclectic watch brands winning commendations across 10 product and six market categories. These top brands were adjudged by acclaimed jurists including Antoine Simonin, Neeraj Pandey, Raghavendra Rathore and Adhiraj Singh who unanimously adjudged CARTIER Rotonde de Cartier Astrocalendaire as the ‘Watch of the Year 2014’.

 

The event saw attendance by eclectic timekeeping brands vying for the top awards. The winners in the Marketing categories included SEIKO for their Kolkata Knight Riders IPL Campaign bagging the ‘Best Marketing Campaign in Print’ award and TITAN Edge and XYLYS picking up the award for ‘Best Marketing Campaigns on Television’. BREITLING New Bond Street, London picked the ‘Best Boutique’ award, while HUBLOT FIFA 2014 and IWC Mercedes AMG Petronas partnership was adjudicated as the ‘Best Integrated Marketing Campaign’.

 

Mitrajit Bhattacharya

Mitrajit Bhattacharya, President & Publisher, Chitralekha Group & Creator of Watch World Awards said, “Watch World Awards has reached a stature which the watch industry looks upto. The list of marquee brands and participating product line-up continues to grow reiterating the importance of the platform. To match the incredible watches we once again had put up an incredible jury comprising the best from across watch making, designing, sports, creative and marketing. No wonder the watches which come through this tough jury and emerge victorious stand for the best in timekeeping.”

 

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