Enormous Brands highlights USP of ShopClues through new campaign

24 Sep,2014

By A Correspondent


ShopClues.com has launched its first-ever campaign that has been conceptualized and created by Enormous Brands. The TVC ably highlights the online retailer’s value proposition of being the ultimate destination for a wide variety of products available at wholesale rates.


Having gained a firm foothold in the market in a short span of three years, ShopClues is counted among the top 5 marketplaces in India, and is now focusing on growth and differentiation in its offerings. The company recently unveiled its new logo to reflect its strong market position with 15 million monthly visitors, over 9 million products and more than 75,000 merchants on its platform. Its website and mobile app have been revamped to a savvier user interface and experience (UI/UX). ShopClues now aims to communicate its vision through a creative ad campaign.


Radhika Ghai Aggarwal, Co-Founder, ShopClues.com, said, “We nurtured the brand by first establishing a formidable presence in India before unveiling our market position. In the current quarter, we are eyeing a significant milestone – the launch of our first-ever brand campaign which includes a revamp of our desktop and mobile sites, a rebranding exercise with a new logo and other assets, and a TVC supported by extensive ATL and digital initiatives. We hope to tap into new customer pools and diverse markets with our mass-media campaign, as well as further grow our merchant base.”


The TVC has been created by Enormous Brands, led by ad-veteran Ashish Khazanchi. It shows a hawker on the street with an over-sized stack of goods on his head shouting, “Wholesale ka Rate….tu kya lega Seth”. A man from a balcony calls out to him, picks up a product from the stack and says, “Saara wholesale ka market… theek aapke ghar tak…ek cheez bhi lo toh wholesale rate pe.” As he says this, the ShopClues.com logo appears on the screen re-instating its positioning as the only e-retailer in India which delivers the widest range of offerings at wholesale rates regardless of whether a consumer orders one or many products.


The TVC will be launched through a high-frequency build up media plan for about 4-6 weeks with a strong GEC presence, followed by music channels, Hindi news channels, movie channels and youth entertainment channels.


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