Decent growth numbers lead Kolkata TV to hike ad rates

12 Sep,2014

By A Correspondent


After putting up a good performance in the Bengali News genre, Kolkata TV has decided to hike its advertising rates. The Group has also inked a media sales deal for the North & South markets with Aidem Ventures.


The channel has increased its ad-rates on account of 26 per cent increase in their viewership from January 2014 to July 2014. The time spent per viewer has also increased by 21 per cent for the same period.


In 2006, Kolkata TV was launched as a 24X7 Bengali News Channel in order to fill the dearth of quality content that existed in Bengal’s electronic media. It has emerged as the leading Bengali 24-hours news channel on the strong base of meaningful reporting, strong programming content and smart presentation.


Speaking of the rate hike, Kaustav Roy, Kolkata TV said, “West Bengal is an attractive target market for national brands. While most regional television channels get majority of their advertising revenue from local brands, Bengali TV channels witness larger chunks of ad revenue coming in from national brands than the local brands. As the leading news channel in the market, there is robust demand for Kolkata TV. This, combined with limited available inventory drove unit prices higher. Moreover, with a nation-wide network second to none, Aidem will help us develop and enforce our long-term sales and revenue strategy.”


“Although viewership has increased sizably, the percentage rate hike is far lower because we want Kolkata TV to continue to be considered a channel that provides great value to a media plan. With this development, we hope to unlock greater revenues for Kolkata TV,” added Vikas Khanchandani, Director, Aidem Ventures.


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