CashKaro unveils multimedia campaign

05 Sep,2014

By A Correspondent


Popular cashback and coupons site kicked off its multimedia campaign “Cashback Toh Banta Hai”. The ad campaign has been launched on YouTube with a video series and is targeted at the internet savvy youth of India – looking for bargains.


The first phase of the ad campaign will have three commercials being aired featuring everyday Indian scenarios and reactions of the Indian common man. The ads intend to highlight cashback as a concept by using witty and humorous incidents depicting our addiction to getting cashback in every possible circumstance.


The central idea of the campaign was to capture the next big wave in e-commerce – cashback. E-commerce brands are slowly realizing the contribution of affiliate sites and cashback offers have become a deciding factor for customers when choosing between the various e-commerce brands in India. Customers now expect to earn cashback irrespective of the product they are purchasing online. Whether it’s mobile re-charge, fashion or books or big-ticket items like electronics, laptops and even travel bookings, CashKaro has been witnessing high repeat purchase rate. This is also driven by shoppers’ realising that cashback can be earned over and above coupons provided by e-commerce sites themselves, thereby giving the highest savings possible.


Speaking about their very first ad film and its core theme, Swati Bhargava, Co-founder said “While an increasing number of people are now shopping online in India, many of them are still to experience the benefits (and joy!) of getting cashback on any product they buy online. CashKaro is a young brand and our audience, majorly the youth, love both – a bargain and fun videos. A viral and visual medium like YouTube is the perfect medium to connect with them. These ads show the ubiquitous love for Cashback in a humorous way and convey that ‘Har cheez pe Cashback banta hai!’ You just need to come to CashKaro before shopping to get it. We hope our audience love our ads!”


Anshul Sushil, Co-founder & CEO, Boring Brands, the creative company behind the CashKaro campaign said “As CashKaro is a pioneer in Affiliate Marketing, it was a key mandate for us to reinforce awareness about cashback being every customer’s right, while keeping the message light. CashKaro already has a well engaged audience on Facebook and we wanted to expand that reach with this campaign to ensure we are where our audience is – YouTube. We picked ‘Cashback toh banta hai’ as a theme as we have seen how Indians love little bargains in shopping and added a creative drama to see how it works in the least expected scenarios. It’s been an enriching experience for our team.”


As for further plans in the campaign, it will be promoted across other social networks and gradually be taken to TV, cinemas and outdoor during the festive season – precisely why humour was chosen as the most preferred route. The ad campaign is directed by Vinay Jaiswal, with 15 years in the industry and experience of working with large brands like BSNL, Hero Honda and HCL.


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