Cadbury turns focus to ‘glow moments’ in life with new product launch

19 Sep,2014

By A Correspondent


Mondelez India Foods has announced the launch of its luxury chocolate gift offering Cadbury Glow. Cadbury Glow is the new luxury gifting brand from MondelÄ“z International and is being introduced for the first time in India. To support the launch, the company has introduced a new television commercial. The TVC, through its unique storyline, strives to convey the brand promise of creating ‘glow moments’ – acts of thoughtfulness and imagination which show those who matter to you that they really do.


The TVC created by Ogilvy & Mather opens with the scene of a young couple stuck mid-air on a Ferris wheel during their date. While the wife is enamored by the beautiful night sky filled with stars, the husband seems irritated with this idea. The wife then surprises him with a pack of the new Cadbury Glow, whilst wishing him a happy anniversary. The husband opens the pack of Cadbury Glow revealing the treasure box-like pack to viewers. As the couple enjoys the rich taste of the pralines under the starlit sky, the wife urges him to wave a scarf. As the Ferris wheel suddenly starts moving, the husband realizes how his wife had planned their ‘glow’ moment under the stars. The TVC features celebrities Rajkummar Rao & Aditi Rao Hydari as husband and wife.


Speaking on the launch of the new Cadbury Glow campaign, Siddhartha Mukherjee, Director, Chocolate Category & Media, MondelÄ“z India Foods Limited, said, “Cadbury Glow is an all-year round luxury gifting praline inspired by insight that ‘there is no greater joy than seeing your loved one’s glow when they receive a gift’. The TVC beautifully captures this emotion – as Cadbury Glow along with the thoughtfulness of the wife, creates a moment which the husband cherishes and which brings a warm glow on his face.”


Cadbury Glow is aimed at those who look for a finer, holistic gifting experience and truly cherish the same. The pralines which are specially crafted in Europe are filled with little details that are symbolic of the care that went into creating it. The Cadbury Glow gift boxes are available across metros in pack sizes of 16 pieces (160 g) for INR 400 and 24 pieces (240 g) for INR 600.


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