Borosil hands over media mandate to Havas Media

12 Sep,2014

By A Correspondent


Havas Media India has won the integrated media duties of Borosil Glass Works Ltd. in a multi agency pitch. The account is estimated to be upwards of INR 20 crores and will be handled out of the Havas Media Mumbai office.


Borosil Glass Works is a leading producer of laboratory glassware and microwavable kitchenware in India having the ISO 9001 certification.


Commenting on the appointment, Rituraj Sharma, V.P. Consumer Products, Borosil Glass Works, said, “Havas Media came across as a very professional and a passionate agency. Their transparency, knowledge and media expertise was impressive. We wanted a dynamic partner to help us scale further and found one in them .”


Anita Nayyar

Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Borosil is a prestigious and trusted brand in India and we are glad they have entrusted us with their business. It has been a good year of integrated media wins for us. Our ability to provide meaningful connections across communication touchpoints has been appreciated by clients.”


“This win further consolidates our integrated media offering with digital at the core. We look forward to partnering with Borosil as they scale in India”, said Mohit Joshi, Managing Director, Havas Media India.


Mohit Joshi

Borosil Consumer Products division sells microwavable and flameproof kitchenware and glass tumblers through over 5000 retail outlets. Recently Borosil also diversified into small appliances, melamine dinnerware and home decor. Borosil also specialise in scientific glassware which has found use in over 2000 different products and applications, in areas as diverse as Microbiology, Biotechnology, Photo Printing, Process Systems and Lighting.


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