Bajaj Allianz launches video campaign around road safety

23 Sep,2014

By A Correspondent


Leading private insurance company, Bajaj Allianz General Insurance Co. Ltd launched a digital Video campaign titled- Can You Drive Like Your Dad? Bajaj Allianz roped in WATConsult, a leading digital media agency in India, to execute this campaign.


A first of its kind initiative by an insurance company; Bajaj Allianz, with this video, hopes to connect with its audiences at an emotional level. The video features two kids emulating their dads to trump each other’s claims of whose dad drives faster on the road. The claims get more aggressive by every passing moment with one of them saying, “My dad drives the car at 200 kmph while talking on the phone”. The argument escalates to an actual race between the two on their cycles, eventually ending in a crash. The video ends with the two kids being friends again. With the premise of making roads safer for children, Bajaj Allianz’s underlying message through this video is simple- A play accident today, can be a real one tomorrow. Make the roads safer for your children!


Commenting on the launch of the Digital Video Commercial, Aditya Sharma, Vice President and Head – Digital Marketing, Bajaj Allianz General Insurance, stated, “Bajaj Allianz has been involved in various initiatives that promote road safety and has been running the Drive Safely campaign for over 3 years. The visible frequency of unfortunate incidences of people getting injured in road accidents has increased tremendously, and the need of the hour is to create awareness and make people understand that the result of their actions could sometimes lead to someone else dealing with the consequences.”


Commenting on the idea, the execution of the DVC, Rajiv Dingra, Founder & CEO, WATConsult says, “The insight we came up with, was very strong that parents’ habit of rash driving does affect how children view what is doable on the roads. I feel this insight is very strong as it is connected to the reality of today where everything parents say or do becomes fodder for their children’s imagination. We feel the DVC rightly captures this and addresses parents for the issue of road safety.”


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