Audience Marketing Platform – arQ unveiled by Digital Quotient

11 Sep,2014

By A Correspondent


Digital Quotient, a leading data-driven social and mobile marketing firm has announced the launch of arQ, a path-breaking audience-marketing platform that analyzes integrated data from various sources and creates real-time actionable audience marketing intelligence. In the current digital ecosystem, a user connected 24×7 on the go receives around 10,000 marketing messages in a day and on an average the attention span is merely 5 seconds. Custom-content is the only way to break the clutter and connect with audiences. arQ’s audience marketing intelligence helps marketers to create customized digital user experiences. The marketing intelligence derived from arQ can be integrated across multiple mediums – social, mobile, web and video, ensuring maximum impact and ROI.


The key differentiator for arQ is its holistic analysis and transformation of gathered data into real-time unique audience buckets. These buckets enable marketers to segregate the target audience and reach out to them with the right message at the right time. This approach eliminates all the guesswork and media spillover of the traditional digital marketing approach based on inventory.


Vinish Kathuria, COO, Digital Quotient (DQ) shared, “In a world where consumers are using multiple devices and are flooded with endless choices, it is not surprising to note increasing spends on digital advertising by brands. There is a paradigm shift occurring in the digital marketing world which now demands customized marketing experiences not functioning in silos but integrated across multiple platforms. At Digital Quotient, we are committed to improve the user-experience across multiple mediums by focusing on the audience rather than inventory. arQ promises to translate online user behaviour into actionable intelligence for marketers. Thus, helping marketers to make the most effective business decisions and strategies by incurring the minimum cost.”


With the launch of arQ, Digital Quotient focuses on an audience-first approach in all marketing strategies. arQ aims at reducing the time and effort required by marketers to deliver impactful, functional and engaging user experience which converts a user into consumer. In a complex and crowded Digital ecosystem this turns out to be a rather pressing need for most CMOs and marketers. arQ not only provides to run cross channel campaigns,  but also enables real-time bidding and audience buckets from which a marketer can find its most relevant target audience and reach out to them bang on time.


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