Adelphi Worldwide acquires The Planning Shop International

11 Sep,2014

By A Correspondent

 

Adelphi Worldwide, part of The DAS Group of Companies (DAS), a division of Omnicom Group, announced that it has acquired The Planning Shop international (TPSi,) a London-based healthcare brand and research agency. TPSi will join Adelphi’s portfolio of healthcare evidence and solutions businesses, strengthening even further their global research and insight capabilities in the United States and Europe, working across the product and health intervention lifecycle.

 

Stuart Cooper, Adelphi Worldwide’s CEO, commented, “We are delighted to welcome TPSi to the Adelphi Group. I have admired their creative skills in developing a unique agency and branded solution-based offer in the global space. They complement superbly our research presence across the spectrum, from molecule idea development to tangible brand – delivering the right solution and communication for patients and healthcare professionals. This really strengthens even further our top flight presence as a group in this sector. They will complement also our DAS and Omnicom partners, dedicated to effective creative communication solutions, some of whom they already work with.”

 

Adelphi provides services in strategic marketing, marketing and business intelligence, real-world observational research and disease specific programmes, health and economic outcomes research, market access, pricing and reimbursement research, health communications, medical education and strategic product development consultancy.

 

Kim Hughes TPSi CEO said, “The fit between Adelphi’s product development focus with the brand focus of TPSi provides numerous synergy opportunities. Partnering this real world, market access and communications expertise will create value for our clients. We are confident we have found the ideal home for our business,” he concluded.

 

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