92.7 Big FM asserts numero uno status in Mumbai

24 Sep,2014

By A Correspondent

 

Reliance Broadcast Network Limited’s 92.7 Big FM has continued to be the most listened to radio station in Mumbai in the last two quarters March-May 2014 and June-August 2014, claims a company release. According to the RAM reports, 92.7 Big FM has consistently been on the top with a 16.6% overall listenership share in March-May 2014 over the second placed player which stood at 15.1 percent, it adds. “Consecutively, in June-August 2014, the radio station strengthened its share to 17.1% as compared to 14.4% of the next player,” the communiqué adds. It may be noted that RAM does not share its radio measurement numbers with MxMIndia as well as other trade media, so these numbers have not been independently verified by MxM.

 

Speaking on this, Ashwin Padmanabhan, Business Head, 92.7 Big FM said, “We are proud of the entire team that has strived hard to offer audiences content which resonates with them, and been consistent for six consecutive months. With the competition being so aggressive, it’s pertinent to have the right mix of content, innovation and music. We have a clear vision for the station’s programming, with a commitment to local relevant content and cutting-edge interactive conversations coupled with great music and entertainment. We have, over a short span of time, created a position in the minds of our listeners that makes us synonymous with timeless music in Mumbai.”

 

In addition to commanding a leadership position in other key metros like Bangalore, Delhi and Kolkata as well in various parameters like reach, market share and time spent listening, the station also enjoys leadership in more than 30 cities which has enabled it to be the most sought after radio network across the country, a communique adds.

 

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