Vital Stats: Kareena, HUL & Idea top Celebrity Endorsement & Buzz in Jan-June 2014

12 Aug,2014

Celebrity Endorsement during Jan – June 2014

Source : TAM AdEx


Presenting Celebrity Endorsement Data which comes from TAM AdEx and Celebrity Buzz Data that is from Eikona. Here’s how this data can be helpful for the media industry and professionals:


Eikona Data(Celebrity Buzz): While selecting a celebrity for a brand, the connect between brands and a celebrity is always important. The brand personality and celebrity personality have to complement each other. Eikona data with the help of attributes/adjectives used to describe the celebrities can be helpful for the advertiser/advertising agencies to select the proper fit for the brand.


TAM AdEx Data (Celebrity Endorsement): Celebrity Endorsement Data showcases the visibility of celebrities during the breaktime on TV through Ad Volumes. This can be a great help for advertiser, advertising agencies, celebrity management companies to keep track of their celebrity brand endorsement.


When we are talking of celebrities and the buzz they create, why have words. Let the figures (no pun intended) do the talking.


Source: Eikona




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