Tata is India’s #1: Interbrand

07 Aug,2014

 

By A Correspondent

 

Interbrand India, part of the Omnicom Group, has released the second edition of its Best Indian Brands 2014 league table. The table was unveiled at an event earlier this week, attended by representatives of the leading brands that made it to the list.

 

Said Graham Hales, Global Chief Marketing Officer, Interbrand, “With an impressive growth rate of 14% across the brands within table, we can see that investing in brands is a good opportunity for Indian business. Indian business may have been slow to start the process of creating really strong brands, but the opportunity is now evident and in its own right that should feed the impetus to create stronger brands”

 

Commenting on the release, Ashish Mishra, Managing Director, Interbrand India, said,”Not just Indian but very few Asian companies have managed to build valuable international brands. In my mind, it has to do with a prevalent business belief that brand is a cost, rather than a strategic and long-term investment. Here businesses clearly lead the brand and are not led by it, with the brand mostly relegated to being an expression tool.As a leading brand consultant in the region, I see the need to continue to educate senior managers, about brands being an asset that require long-term management and planning. If Indian companies begin to change their brand mindset, the opportunities are limitless. Indeed opportunities are a positive way of looking at the challenges. And there can’t be a stronger motivation for us than to act as a bridge of sorts in the Indian corporate world – between the two league tables we bring to the market – Best Indian Brands and Best Global Brands.”

 

Interbrand’s brand valuation methodology is considered most comprehensive and covers the key areas of financial analysis, role of brand index and brand strength scores, notes a communiqué.

 

Interbrand India : Best Indian Brands 2014

*N/A - New Entrant BV - Brand Value

 

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