Sony Six bags Champions Tennis League mandate

13 Aug,2014

By A Correspondent

 

Sony SIX has bagged the exclusive broadcasting rights for Champions Tennis League. The inaugural league will take place between the 17th to 26th November and will be held in six cities in India. The league will witness national and international tennis talent with each team having top ATP and WTA players, captained by a Tennis legend.

 

The Champions Tennis League will feature six city based teams, who will play 12 matches over an 8-day period, with the matches kick-starting from November 17. The teams will be structured into two groups, each having three sides each, where they would play each other in a home and away format. The top team in each half play each other in the 13th match on the 10th day for the inaugural Champions Tennis League trophy.

 

Each team in the Champions Tennis league will feature one male and one female international player ranked amongst the top 25 in the ATP and WTA rankings. Each of the six teams will also have an international legend as their playing captain, apart from a noted top ranked Indian male tennis player. Two juniors, aged under 21 will also be a part of the team, selected by the All India Tennis Association, in order to give them exposure and the experience of playing with some of the best players in the world. All the games will be featured live and exclusive on Sony SIX and Sony SIX HD.

 

The Champions Tennis League, together with Sony Six will travel the country bringing excitement and entertainment in a spectacle of such magnitude that has never been seen before for tennis in India.

 

On the announcement of the acquisition, NP Singh, CEO, MSM India said, “Introduction of Champions Tennis League will help redefine the Indian tennis market paradigm. This will be a landmark event that will put India on the global map of tennis, featuring some of the world’s greatest tennis stars playing right here in our country. We are excited about this partnership and believe that the tournament will be a perfect blend of tennis and entertainment that has never been seen in India.”

 

Sony Six EVP & Business Head Prasana Krishnan said “We are delighted to have Champions Tennis League on board as this acquisition signifies yet another endeavour by Sony SIX into bringing diverse sports offerings to the viewers. Champions Tennis league will be a treat for viewers as they will get to see the best of tennis action where International players and our National talent share the court. We believe that the league will not only give a fantastic viewing experience to the viewers but also help young Indian talent to perform on a grand stage.”

 

The Champions Tennis League will start on the 17th of November and the finals will be held on the 26th of November 2014.

 

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