Seven3Sports bags digital rights of Bundesliga

22 Aug,2014

By A Correspondent


Seven3Sports has bagged the digital rights of the 52nd season of Bundesliga. Bundesliga is the best-attended league in football. After the success of the 2014 FIFA World Cup, that was broadcasted by Seven3Sports across five Indian sub-continental and South Asian countries, acquiring digital rights for Bundesliga came as a natural extension of the organisation’s services for the Indian Football fan base.


“With inclusion of this undertaking to our portfolio, Seven3Sports is bringing a bouquet of diverse sports to its viewers. We are targeting to go beyond the conventional sports loved in India; introducing new experiences such as French Open in the past and now the Bundesliga. This will be an exciting new venture for us with the ultimate aim to provide live viewership to those who are always on the go,” said Jatin Ahluwalia, Founder and Chief Executive Officer of Seven3Sports.


Seven3Sports has established itself as a leading Sports Rights Company and has been associated with most of the major sporting events across the globe including French Open, 2014 FIFA World Cup and IPL to name a few. Keeping up with this momentum, through Bundesliga, Seven3Sports aims to bring about a surge in the Football viewership within the country.


Seven3Sports has put together a digital plan to bring ‘Bundesliga’ closer to over a billion Indians, live on their mobile phones and Internet screens. These digital rights cover Mobile, Internet, App, Video on Demand, Live streaming on digital platform, Highlight, Audio commentary on Mobile and Internet besides anything you would like to power on digital platforms.


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