One Minute View: Will Pal work for Sony?

08 Aug,2014

Multi Screen Media has had a mixed run with its entertainment television properties.

 

While flagship Sony Entertainment Television (SET) has been top-of-mind ever since it launched in 1995 barring some early hiccups, the channel hasn’t had a fantastic run in the audience measurement charts in the recent past. What’s kept it going is endless re-runs and newer shows of the evergreen detective series, CID. Last year’s KBC and the ambitious Yudh with Amitabh Bachchan haven’t fared well either.

 

However, it’s kept experimenting and a new season of KBC with Bachchan is on the anvil.

 

But the rest of the network has had some superlative success stories. Sab, the light-hearted entertainment channel, has been a huge hit ever since it got to back to its own original easy humour format. The channel’s business head, Anooj Kapoor, has now been entrusted with the task of setting up Pal, an all-new Hindi GEC that’s going to be female-focused.

 

Sony and SAB are perceived to be male-skewed and Pal, it is hoped, will change all of that.

 

While the line-up of channel is from the regular crop of production houses,  Kapoor’s Sab success gives us the confidence that it can’t be dismissed as yet another channel.

 

The buzz in the trade is that the format is quite like that of Zee TV, the Zee group’s flagship channel.

 

In an interview some years back, Kapoor had said he would like Sab to beat Zee. While he hasn’t been able to do that yet, with Pal, he’s going to surely going to attempt to get closer.

 

Starting September 1, we’ll watch and wait.

 

Meanwhile, One Minute View makes a comeback on MxMIndia from today. Enjoy.

 

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