Mindshare gets Helen Tan-Bhasin to lead Unilever account

07 Aug,2014

By A Correspondent


Helen Tan
Sudipto Roy

Mindshare has announced the appointment of Helen Tan-Bhasin as the Account Lead for Team Unilever for APAC, Africa & Turkey.


Ms Tan-Bhasin joins Mindshare from StarcomMediavest Group where she worked for 13 years across the Manila and Singapore offices.


Said Sudipto Roy, Chief Client Officer, APAC, on the appointment: “Helen joins the Mindshare family at a truly exciting time, when products are being transformed, data consolidated and technology capability is at the forefront. It is opportune for her to bring her experience to us as we script roadmaps for the next two years. Helen represents a rare combination of intimate FMCG marketing knowledge, key market exposure in addition toexperience at the forefront of cutting edge work with marketing organizations similar to Unilever. We look forward to her leadership.’


Ms Tan-Bhasin will report directly to Mr Roy, leading a regional team based out of Singapore to support the markets.


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