Madhuri Dixit appointed Brand Ambassador for Mahakosh Edible Oils

19 Aug,2014

By A Correspondent

 

Ruchi Soya Industries Limited has signed popular actress Madhuri Dixit as the brand ambassador for its brand ‘Mahakosh’. Ruchi Soya also announced that it would shortly be unveiling a mass media campaign featuring Madhuri, for Mahakosh refined Soyabean oil.

 

Dinesh Shahra – Founder & MD, Ruchi Soya Industries Limited, said, “Brand Mahakosh stands for natural goodness and health. Madhuri Dixit’s persona is a perfect fit for Mahakosh. We are happy to have her as the brand ambassador for Mahakosh range of edible oils.”

 

Satendra Aggarwal, COO, Ruchi Soya said, “Madhuri seamlessly fits into our new brand positioning for Mahakosh edible oil. She epitomizes the modern cosmopolitan woman who effortlessly over delivers on her many roles – she is a celebrity role model who is a working woman, a caring wife, a loving mother and trendsetter with an incredible blend of style and substance, as well as tradition and modernity. She is also extremely health conscious both for herself and her family.”

 

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One response to “Madhuri Dixit appointed Brand Ambassador for Mahakosh Edible Oils”

  1. Dear Sir.

    I Am Narendra Singh

    From. K.P flex point & Advirtising Co,

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