Kotak Securities unveils ‘StartNow’ campaign

27 Aug,2014

By A Correspondent


Kotak Securities has announced the launch of a new brand campaign that highlights its value proposition of providing strong research backed insights and deployment of smart technology to aid the customer. A recent study by Kotak Securities’ validates the value proposition that what a customer desires most is knowledge and across device access to markets.


The campaign has been unveiled across leading business news and general news channels, in 8 languages. Further, it will also take the outdoor route and will reach out to audiences in 15 cities.


The campaign is aimed at widening participation in the capital markets by encouraging people to trade confidently as the knowledge and technology they are looking for is available. The advertisement features real life situations where the protagonist is in awe with his colleagues’ability to understand and trade in markets confidently. Feeling left out and not wanting to further miss out, he starts his journey in the stock market with India’s Best Broker Kotak Securities. With the robust technology and strong knowledge being made available to him, he is not only able to feel part of the subsequent conversations,but is also able to invest confidently and come out on the top!


Explaining the rationale behind the ‘StartNow’ campaign, Jaimit Doshi, Head of Marketing, Kotak Securities said, “The Stock markets always held a fascination for the lay investor. With a StartNow campaign that is integrated across media, we seek to give the impetus to the investors to trade confidently. It is incumbent on Kotak Securities to give them this reassurance.”


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