KKT undertakes initiative to fight corruption

12 Aug,2014

By A Correspondent


India’s first free and on-demand entertainment mobile radio channel Kan Khajura Tesan has undertaken an initiative that will take the fight against corruption to every Indian’s doorstep. Since the issue strikes a chord with every Indian, the anticipated response might go on to create a world record.


This ‘Independence Day’ week, Kan Khajura Tesan aims to set a world record by getting as many missed calls as possible in 120 hours from the people of India on its toll free number 1800-30-000-123 (Atharasau tees hazar ek do teen). To pledge against corruption, the audience has to give a missed call on Kan Khajura Tesan’s toll free number 1800-30-000-123 from their mobile phones. In return, Kan Khajura Tesan will donate Re.1 for every 100 missed calls received between 13th August and 17th August to the National Anti Corruption Investigation Bureau. Once the consumer gives a missed call to Kan Khajura Tesan, in a few seconds the consumer will receive a call back from the channel to confirm their participation in the endeavour to set a World Record along with 20 minutes of free entertainment.


Speaking about the initiative, Priya Nair, Vice President at Hindustan Unilever said, “Kan Khajura Tesan is one of India’s biggest, free and on-demand radio channels with over 1.4 crore subscribers and more than 25 crore minutes of radio engagement. With this initiative, we want to use this powerful platform to drive a social change. The initiative of pledging against corruption has never been attempted at this level anywhere in the world yet, and with the support of Indians we want to create a record of which every Indian can be proud.”


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