Imagica announces launch of ‘MastikiBaarish’ campaign

06 Aug,2014

By A Correspondent


Adlabs Imagica has got Vishal Punjabi from “The Wedding Filmer” to create an ad film on their “MastikiBaarish” campaign. The film showcases families enjoying at Imagicawhile it rains and beautifully captures the fact that there is something for every age group at Imagica. In this film kids, youngsters, parents and grandparents are seen having a good time, enjoying the downpour equally with childlike innocence. The film showcases the rides and attractions along with the ongoing street food festival.


Conceptualized and scripted by ‘The Wedding Filmer’, the first TV spot starts with a monsoon version of the popular Imagica jingle that sets the mood for ‘MastikiBaarish’. The television commercial is currently being aired on leading GECsand Kid’s channels. It is also being showcased at more than 250 multiplex screens across key markets.


Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, “We wanted to explore the joyous emotions associated with the monsoon and also give people a reason to step out of their homes with their loved ones to enjoy the MastikiBaarish at Imagica. ‘The Wedding Filmer’ was the perfect choice for this as they know how to bring the emotions alive on screen.”


Vishal Punjabi from ‘The Wedding Filmer’ said, “No matter how much we all love what we do, the routine always makes life a little mundane. What better to step out of it and step into a world of magic, fairy tales, cartoons, everything that fascinated us as kids and terrifies us now? Including the rain! So we took that trip to our childhood and captured it the best we could… With our family and friends and this is the result”


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