Hyundai Elite i20 campaign takes the web by storm

21 Aug,2014

By A Correspondent


Hyundai Motor India Limited (HMIL) achieved a new milestone with the launch of the all-new Elite i20. The latest television commercial for Elite i20 crossed half a million views on YouTube in a span of just 3 days.


Elite i20 is the car designed to fulfill the needs for driving pleasure of customers, while evoking a sense of confidence and class at the same time. The new model offers a premium ownership experience for novelty seeking, modern and premium elite customers. In the new television commercial, Hyundai has showcased the sporty, dynamic and innovative fluidic sculpture 2.0 design of the all-new Elitei20.The concept of the TVC focuses on evolved aesthetic and confident perfection.


The commercial has been shot at various locations in Romania. The storyline revolves around an uncompromising secret agent who is dogged by the shenanigans of his agency whom he shakes off victoriously. Sanjay Gupta, Sr. General Manager Group Head Marketing, Hyundai Motor India Limited (HMIL) said, “All-new Elite i20 shows the progression of Hyundai in India to service the needs of the new age customer who does not compromise on anything including his/her car. This car gives them the best of both a Sedan & SUV.”


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