GSK unveils TVC for new brand Ostocalcium

11 Aug,2014

By A Correspondent


Having made its entry into the vitamin and mineral supplement category with Ostocalcium, Glaxo Smith Kline Consumer Healthcare has launched a new TVC themed – “Aadatein badal rahi hain…” The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones.


The TVC begins with a woman standing at the airport queue waiting for her boarding pass, and sits on her own suitcase. The next frame shows another lady taking the elevator instead of the stairs to go to the first floor. The next scene goes to show a young mother shopping in the mall while her husband is carrying the child.


The TVC highlights women beyond the age of 30 years may start losing calcium from their bones, which goes unnoticed a there are no signs and symptoms of calcium loss from bones. In the long term, loss of calcium may affect the strength of your bones. Ostocalcium tablets contains calcium & Vitamin D3 that helps keep your bones strong.


Talking about the new campaign, Rajeev Sharma, National Planning Director, Leo Burnett said, “Women are the backbone of our families, it is surprising that they don’t feel the need to start taking action on weak bones till its too late. Ostocalcium helps replenish calcium and helps make bones healthier so that women can continue working with a smile. The campaign is aimed at being a wake up call to women on the issue’.


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