BIG Magic Bihar announces season 3 of Police Files

04 Aug,2014

By A Correspondent


After receiving a good response in the earlier season, BIG Magic Bihar and Jharkhand has announced the launch of the third season of Police Files. Highlighting real life stories of crime, retaliation, presence of mind and bravery from the Hindi heartland, the show promises to engage with audiences as they relate to each story. The new season revolves around the core thought ‘Soch Badlo Samaj Badlega’, which encourages people to be more socially responsible and aware of happenings around them, encouraging citizens to become guardians of society, but just being alert.


The season will feature multiple hosts and will launch on 4thAugust, and will air every Monday to Friday at 10pm on BIG Magic Bihar & Jharkhand.


In its newest season, the show strives to evoke ‘Preventive action’ within everyone with the campaign ‘Soch Badlo Samaj Badlega’, and urges people to stand up against crime and take corrective measures against them. This season will also witness various anchors from the region who will narrate the stories to viewers, various stories of impending crime, bravery and quick wittedness. The stories are equipped with real heroes, real footages, and real crime scenes. Also on board, and adding credibility will be real testimonials, on camera investigations and other live action.


The show will be shot at real locations of crime in UP, Bihar and Jharkhand. Real cops will share their investigative reports and incidents to highlight the case and provide proactive and preventive crime measures to the viewers.


Lavneesh Gupta

Speaking on the launch of the show, Lavneesh Gupta, COO – Television Business, Reliance Broadcast Network said, “In continuing our endeavor to offer audiences in the Hindi heartland locally relevant and insightful programming, we are excited to launch the new season of Police Files ‘Soch Badlo Samaj Badlega’. The regions of Eastern UP, Bihar and Jharkhand are going through a massive change, be it social, political or economical and the timing couldn’t be more perfect. We look forward to offering engaging content that audiences can enjoy and advertisers can ride on.”


The new season will be promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, and Digital across the Hindi Heartland. The channel will also promote the show through various locally relevant on-ground campaigns and associations.


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