BIG Magic appoints Uditanshu Mehta as CD

01 Aug,2014

By A Correspondent


BIG Magic has announced the appointment of Uditanshu Mehta as Creative Director. Uditanshu who brings with him an extensive and impressive portfolio of work in the media and entertainment space will be responsible for all the on-air programming elements on BIG Magic ensuring engaging comedy content for audiences. In his position, Uditanshu will report to Tarun Katial, CEO, Reliance Broadcast Network Ltd.


Backed with honors in Political Science from the Delhi University and a diploma in film making from FTII, Pune, Uditanshu comes with 16 rich years of diverse experience in the television and film industry which comprises of leading media and production houses, Miditech Pvt. Ltd., UTV and SAB TV. Leading the programming function as part of the core team at SAB TV, Uditanshu was instrumental in changing the channels positioning from an entertainment channel to a comedy channel.


Tarun Katial, CEO, Reliance Broadcast Network spoke of Uditanshu Mehta’s appointment, “Uditanshu brings with him diverse experience and understands the pulse of audiences seeking comedy entertainment. We look forward to have him work closely with the team and lead the product to its next level of growth.”


Speaking of his appointment, Uditanshu Mehta stated, “I’m looking forward to my new role. Nothing is more satisfying than to have audiences enjoy a television viewing experience layered with laughter. Am glad to come on board BIG Magic – the brand that allows me expression in the genre that I love best – comedy.”


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