ASCI uphelds misleading ads across sectors

06 Aug,2014

By A Correspondent


In May 2014, ASCI’s Consumer Complaints Council (CCC) upheld complaints against121 out of 140 advertisements. Health & Personal Care category continued to lead with the highest number of complaints received in May 2014.


The CCC found the following claims in health and personal care product or service ads of 66 advertisers, released in the print media / TVC to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against the following ads were upheld.


1. Diabacure: The advertisement of the product Diabacure claims that use of the said product curesdiabetes


2. Mukherjee Ayurved Ashram:The advertisement claims that it is ‘World No. 1 & can cure smallness of penis, thinness, crookedness and make penis long, thick and shapely and cure premature ejaculation, nightfall, impotency, nil sperm count and increase desired sex time’. Also it claims that it has ‘no side effect’ and is’100% Ayurvedicmedicine’.


3. VaidbanAyurvedic Products: The advertisement claims successful treatment of kidney stones without operation and successful treatment of STDs and impotence.


4. Sun Pharmaceutical: The advertisement of Rid-Tobacclaims to be’100% herbal’. It ‘helps get rid of cigarette, bidi, gutka, masala, tobacco addiction knowingly or without the knowledge of the addicted person.’


5. Dabur India Limited’s Odomos Naturals: The advertisement claim that Odomos provides all day protection from mosquitoes to children was misleading by omission as it does not provide clear instruction of the level of application and period for reapplication.


6. Reckitt Benckiser Healthcare India Ltd: The Dettol Soap advertisement’s claim that ‘Only Dettol gives 10x more protection against germs’was misleading as the advertiser’s product with germicidal actives was compared against products without germicidal actives. Dettol being the “only” effective product was not substantiated by comparison with other products in the market with germicidal actives.


7. Rana Clinic: The advertisement claims ‘successful treatment for having child. Those couples who are upset because of not having their own child and feel defeated after consulting everywhere are now happily living their life with a child after coming to us. Get successful treatment at any age for any mistakes made in childhood, weakness due to any reason, premature ejaculation, childlessness, small size problem.’


8. HumiHerboceuticals: The advertisement of Immuno Booster Plus claims toincrease immunity, rejuvenate body tissues human beings.


9. Marico Ltd: The advertisement of Nihar Naturals Shanti Amla Hair Oil claiming that it is enriched with 500% vitamin Ewas misleading as the comparison was being made with a product marketed in 2010Hindustan Unilever Ltd: The TVC of  Fair& Lovely suggests that fairness is essential for a girl to match a boy in status or essential when a girl is to get married or grow up in hierarchy at work place.


The CCC found following claims in print ads by 39 different advertisers were not substantiated and thus, violated ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against these ads were upheld –


1. IIT Kalrashukla:The advertisement claims that ‘with Karlashukla youget into IIT or get your fees back. If you don’t make it, we return the fees, no questions asked’.


2. SinhalClasses: The advertisement claims to give ‘scholarships worth Rs.5 crores, minimum scholarship of Rs.10, 000 for every qualified student. Also claims that ‘Sinhal IIT is Mumbai’s No.1. ITfacility’. ‘For the first time ever, the all-star top guns from other IIT coaching institutes under one roof.


3. Ideal 21st Century: The advertisement claims ‘Scholarships worth Rs. 5 Crore, ‘highest selection rate in JEE advanced.


4. Ideal 21st Century: The advertisement claims ‘How ideal 21stcentury scores over other institutes


5. Career Launcher India PvtLtd’s’Career Launcher’claims that it is an ‘All India Leader in CLAT & IPM’, ‘India’s No.1 Institute for Law Entrance Exam’, ‘confirm your seat in your dream institute in just 45 days’.


6. Kautilya Academy: The advertisement claims to have maximum selections for civil services and to be the best academy in Madhya Pradesh.


7. Institute of Rural Management: The advertisement claims that it is ‘Ranked A++ among the Top Business Schools in India’, ‘3rd among Top Sectoral B-Schools of India- Competition Success Review’, ‘rated at level A2- Business Standard ”7th among Best Sectoral B-Schools- The Outlook’, ‘ranked A+ among Best B-Schools- Dalal Street Journal’, ‘exceptional 100% Placement with renowned corporates’.


8. Tapasya Educational Institutions: The advertisement masqueraded in ‘breaking news’ format, thereby misleading audiences.


9. PCMS Trust: The advertisement of PCMS claims that drop out students get a degree with In 6 Months (One Sitting).


10. Research Information Technology and Management claims to give degree within 6 Months.


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