Alia Bhatt appointed brand ambassador for Philips beauty range

11 Aug,2014

By A Correspondent


Lifestyle brand Philips India has announced Alia Bhatt as the brand ambassador for its beauty business that includes a wide range of hair appliances and depilation devices. As the brand ambassador, Alia Bhatt will help take the style revolution that Philips India has started among the new age Indian women to the next level. She will also play a pivotal role in the brand and product communication across media platforms.


Taking this association forward, Alia Bhatt will start by endorsing Philips Kerashine range, the only range of hair appliances in India to offer the goodness of Keratin in electrical styling gadgets. The latest product to be launched by Alia is the Kerashine ‘AirStraightener’ that is designed to give naturally straight and smooth hair.


Following this announcement, Philips India will also run an extensive 360 degree marketing campaign with Alia Bhatt to introduce this hairstyling gadget. The campaign will start with an interesting TVC featuring Alia that is scheduled to go on air in mid-August.


Talking about Philips Beauty business, ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Philips Beauty business is all about fulfilling the needs of our evolved customer by bringing to the floor products that are exactly suited to her personality and that help her express her individuality. We believe in fulfilling the aspirations of the evolving new age woman, who is confident, smart, wants to make a statement and loves to style herself daily.”


Commenting on the introduction of Alia Bhatt as the brand ambassador, Anurita Chopra, Director Marketing, Personal Care, Philips India, said, “We are very happy to introduce Alia Bhatt as the brand ambassador for our Beauty business. Alia Bhatt is the perfect representation of everything that Philips Beauty category stands for! She’s young, confident, stylish and yet simple and very real. Who better than her to endorse the beauty product range that is designed to give power and style to today’s woman?”



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