Ad Age enters India with Times Internet

08 Aug,2014

By A Correspondent

 

Times Internet (TIL), the digital arm of The Times of India Group, has inked a partnership with Advertising Age to launch Advertising Age (Ad Age) India. Earlier, Ad Age had a licensing arrangement with the Exchange4media group. Ad Age is only the second international ad & marketing publication to enter the country, the first one being Campaign of the Haymarket Group of UK. The Paprika group (Time Out) had plans to bring Ad Week to India a few years back but those were aborted. The Times of India group already publishes Brand Equity, a weekly A&M pull-out with The Economic Times, and is the representative of the Cannes Lions and Spikes Asia festivals.

 

Ad Age is the leading source of news, intelligence and conversation for the global marketing and media community. Ad Age India will combine the authoritative status of this marquee publication with the rapidly growing and evolving Indian media and marketing ecosystem to create a vibrant platform for the industry. In addition to a comprehensive coverage of the strategic topics, insights, news, trends and ideas across the region; Ad Age India will work with thought leaders across the industry to deliver value to its readers.

 

The alliance is a part of the Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch / grow in India, APAC & ME. Ad Age joins the growing TLP portfolio, which has already rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista, ReadWrite, Business Insider & IGN.

 

Talking about the partnership, Puneet Singhvi, Business Head, Times Local Partners, said, “We are very excited about bringing Ad Age to India. Ad Age has achieved an iconic status amongst the media and marketing community globally and we look forward creating a strong platform for the fraternity through Ad Age India. We are confident that Ad Age India will soon become a marketing communication brand to trust and the one that the industry follows. We also plan to roll out the regional versions of the highly revered Ad Age Lists soon.”

 

“India has emerged as one of the world’ fastest-growing ad markets with a vibrant and innovative community of advertising, media, and marketing leaders,” said Allison Arden, Vice President and Publisher of Ad Age. “Ad Age is thrilled to join with Times Internet in bringing our distinctive global news, intelligence, and insight to Indian readers.”

 

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