With Sabbas Joseph at the helm EEMA charts out growth agenda

24 Jul,2014

The Event & Entertainment Management Association (EEMA) recently held a three-day conference – EEMAGINE 2014, in Cochin. The conference highlighted EEMAs Vision 20:20 to drive the next phase of growth for the event management and experiential marketing industry. Also announced was news of Sabbas Joseph taking charge as EEMA President with Vision 20:20.


Sabbas Joseph

On the occasion, Sabbas Joseph, as President of EEMA outlined a peep into the future with Vision 20:20 to drive the industry forward. He described the state of the industry as akin to the hanging of a computer or mobile phone and called for a “reboot” of the events and experiential marketing business and called on industry colleagues in EEMA to lead the future path. On behalf of EEMA, the new president of the premier organization said that the focus will be on improving the industry’s engagement with government, policy makers, clients, artistes, supply chain and also the relationship between member-agencies.


Joseph is one of the founders of India’s first event management and experiential marketing company – Wizcraft International. While setting the agenda for the EEMA’s growth, he set out an aggressive plan that has 20 task forces working simultaneously guided by mentors including industry stalwarts – Michael Menezes, Brian Tellis, Roshan Abbas and Sameer Tobaccowala.


The task forces will work simultaneously in a cohesive approach along with knowledge companies and domain experts. The task forces are largely geared to the re-engineering and redefinition of the entire Indian experiential marketing and event management industry at one end and globalization at the other end. EEMA standards would be established and the gradation and certification of agencies would be undertaken. Industry standards would be set along global benchmarks. The task forces include owners of EEMA member agencies from across the country experienced in verticals such as corporate event management, experiential marketing, digital experience creation, social events, weddings, public events, sports, international projects and mega spectaculars.


In a related development, the President appointed a 20-member National Working Committee comprising the Chairpersons of the task forces. While terming the entire effort as Mission Critical, EEMA is focused on the future with mantras that can be best described as: Growth, inclusivity, globalization, respect, nation-building with major focus on accountability, integrity, providing value to customers and respecting values.


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