Viber unveils first ever ad campaign

21 Jul,2014

By A Correspondent


Viber, one of the fastest growing instant messaging app in India has unveiled its first ever television campaign in India. An app for today’s youth, Viber is being used heavily in both the metropolitans as well as the emerging cities.


The new campaign is fun and exciting and seeks to connect to the youth via a talking dog who chronicles the benefits of using Viber. It showcases how Viber changes the dull life of the dog’s owner and make him more social and connected with friends and ultimately becomes ‘Mr. Popular’.


Anubhav Nayyar, Country Head,Viber said, “Viber is a young and fun brand that connects people for free. We have grown organically as one of the biggest global instant messaging and calling apps. Whether it’s our wide range of stickers, our photo editing and sharing feature or the fact that we are available across mobile and PC, Viber is differentiated and has grown tremendously over the last few years. The idea behind the campaign is to showcase the different features and benefits to our existing and new customers. We strongly believe that anyone who once tries Viber cannot do without it.”


The ad which was first rolled out on various digital platforms can now be seen across various Television channels.


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