TAM to provide measurement updates through new mobile app

23 Jul,2014

TAM Media Research has announced the launch of the first ever mobile app called “TAM India”. The objective behind this launch is to provide quick and easy access of weekly top line TAM data to its subscribers including Advertisers, Media Agencies and TV Broadcasters. This mobile app has been exclusively designed for the TAM subscribers using iPhone, Android & BlackBerry and, therefore, is available for download on App Store, Google Play and Blackberry World. Subscribers can also get the download link by visiting TAM Website: www.tamindia.com.


The Mobile App will be updated every Thursday immediately after the regular release of TAM data to the Industry.


Commenting on the launch of TAM India Mobile App, LV Krishnan, CEO, TAM Media Research, said, “Our focus, as always, has been to enrich our customers with actionable insights through credible data. With this first ever unique initiative of launching “TAM India” Mobile App, we have fortified our service commitment to the industry with that of anytime anywhere access to data and quicker decision making process for clients. I am especially excited about the different ways in which this Mobile App will be of value to the Senior Management across Advertiser, Media Agency and TV Broadcast Organisations.”


L V Krishnan

“TAM India” Mobile App will, on a weekly basis, provide a quick snapshot of different TV channel genres, markets andprograms. At any given point in time, this App will have data for the latest week but also the preceding four weeks. The data will be updated every week immediately after the regular industry release of TAM Weekly Data. “TAM India” mobile App user will get anintimation for the update of the data.


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