Snapdeal unveils TVC announcing Annual Sale

09 Jul,2014

After the TV debut of the Snapdeal Mobile App, the online entity has announced its latest TV ad ‘End of Season Sale’. The new TVC is conceptualized and created by FCB Ulka Advertising.

 

Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable. One doesn’t need to sweat, whether it is to save money on fashionable clothes and accessories or to save oneselffrom waiting in long queues at the cash counters.

 

The TVC crafted by FCB Ulka, shows the protagonist (played by actor PulkitSamrat) having a nightmare about his girlfriend on a shopping spree, at his cost, of course. He wakes up to realize that he was only dreaming and takes solace in the fact that saving on top fashion brands is still in his hand, courtesy the End of Season Sale on snapdeal.com.

 

Sachin Das Burma-Group Creative Director- FCB Ulka said,”Yet again, we have managed to reflect real life in our communication, keeping the role of our product in the centre of the story. I think our target audience will connect to our effort and hopefully, the results will be good.”

 

Sandeep Komaravelly, VP – Marketing, Snapdeal.com shared,”With this ad we are looking at highlighting the End of Season Sale at Snapdeal.com which enables consumers to save on some of the biggest fashion brands in the industry. Consumers can now avail upto 60 per cent discount across various fashion categories like clothing, footwear, Fashion accessoriesetc. There are 3.5 lac products and over 1000 brands for the consumers to choose from. We have also seen a substantial increase in the download rate of mobile app and have re-iterated the benefit of using our mobile app to access a variety of products through this TVC.”

 

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