Six Inches unveils OOH campaign for Philip Capital

09 Jul,2014

Philip Capital has launched an innovative OOH campaign titled ‘Talk to Philip’. With the improving domestic economic outlook, equity markets gaining positively and speculation the that markets would move higher in 2014 with enhanced corporate performance, supportive government in Delhi and healthy global growth the Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it.

 

Executed by Six Inches Communication, an integrated communication agency, the objective behind this campaign is to establish Phillip Capital as a trusted financial partner when it comes to investments. The campaign was conducted as the rising market is making investors positive and Philip Capital wanted to connect with them.

 

The campaign looks different with its stunning visuals and highly appealing illustrations that convey a bull market. With minimal content, it appeals investors who intend to ride this bullish market. OOH is the only medium for this campaign as it has proved a right choice for Philip Capital in last two years.

 

Vineet Bhatnagar, Country Head, Philip Capital said, “Our latest campaign brings out the positivity in the market and also reflects investors’ confidence. Besides, it also showcases Phillip Capital as a trusted advisor for investors. Over past 2 years, OOH medium has given good response and visibility to our brand. This time again we chose OOH for our latest campaign, needless to say the campaign overall feel also required a large format.”

 

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