It’s now announced. Pradeep ‘Praddy’ Hejmadi appointed Zee TV biz head

16 Jul,2014

Pradeep Hejmadi

By A Correspondent


We had written about this earlier, but now there’s an official announcement. Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Pradeep Hejmadi as Business Head – Zee TV. Praddy, as he’s called (not to be confused with what our own MxMIndia editor is also referred to by some) will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga, Chief Content and Creative Officer (CCCO), Zee Entertainment Enterprises Limited.



Punit Goenka

Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited said, “We would like to welcome Pradeep into the ZEE family. With multi-dimensional understanding of the Indian media industry, he has spearheaded and successfully launched, innovative and first-in-class profit-bearing initiatives in the Indian media marketplace. We are confident that his industry knowledge and consumer insight will be invaluable in driving Zee TV’s further growth and innovation.”



Said Bharat Ranga, Chief Content and Creative Officer (CCCO), Zee Entertainment

Bharat Ranga

Enterprises Limited: “Pradeep brings with him an immense experience that will help us drive our Vision 2020 goals. We welcome him on-board and we are confident that his presence will add value to the channel and the organisation.”


Praddy has over 18 years of experience in the Indian media industry spanning Media Sales, Media Planning and Buying, Consumer Research, Business Planning and Product Development. Prior to joining ZEE, he was the Senior Vice President – Strategy Group & Marketing at TAM Media Research Pvt. Ltd. where he was responsible for anticipating needs and focusing resources towards ensuring TAM that builds on its Intellectual Properties and drives the value upwards for consumer insights data and services.


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