Orion Media deploys ‘DaVinci Social’ platform across radio stations

02 Jul,2014

By a correspondent

 

IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, has announced that Orion Media is deploying DaVinci Social, IMImobile’s market leading TV and Radio broadcasting platform, across all their radio stations.

 

Orion Media operates five FM radio stations and three AM services in the East and West Midlands. Together they are the most listened to commercial radio brands in the Midlands, broadcasting to 1.2 million listeners a week. IMImobile’s DaVinci Social platform will allow Orion Media to manage all audience engagement from multiple mobile and social media sources through one single platform, giving each radio station a coherent and unrestricted view of how their listeners are interacting with their radio stations, leading to better engagement insight and audience management.

 

Using DaVinci Social, Orion Media will be able to manage, curate, distribute and analyse user generated content, allowing their radio stations to easily integrate user generated content into the live environment to enrich their programs in order to create a more meaningful conversation with their listeners, adding a new layer of interactivity to the radio experience.

 

Phil Riley, Chief Executive at Orion Media commented, “We chose IMImobile due to their strong heritage and deep understanding of the radio broadcasting sector. The DaVinci Social platform allows us to interact with our audience without the need of multiple tools, streamlining the process of sorting, integrating and responding to our listeners to create a more interactive radio experience.”

 

Steve Godman, Commercial Director Brands, Media and Agency Group at IMImobile said, “We are pleased to enter a partnership with Orion Media, the leading radio broadcaster in the East and West Midlands. Radio broadcasters across the UK need to adapt to changing listener behavior, who are demanding that their radio station listen, interact and use their content. We believe DaVinci Social will allow Orion Media to drive audience engagement and easily tap into the potential of user generated content to increase their footprint across the Midlands.”

 

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