Now, more focus on Reader’s in Digest

23 Jul,2014

By A Correspondent

 

The Reader’s Digest magazine has refreshed its masthead.

 

The masthead in the Indian edition changed with effect from May 2014 following a worldwide change. The objective was to put the focus back on the reader, as it was always intended to be, said a senior official close to the development.

 

According to a report in Masthead quoting managing editor Dominique Ritter, the “new logo is set in a customized font “with a sweeping element that recalls our classic logo,” The report adds: “The most notable change is the emphasis on the word ‘Reader’s’, which is now larger to convey a commitment to the brand’s audience and its love for the written word. Before, ‘Digest’ enjoyed more real estate.”

 

In the earlier version of the masthead, the word Digest in the name had more prominence, but in the new logo, not only has the emphasis vastly been reduced, the ‘d’ in Reader’s Digest has been lower-cased.

 

The Indian edition of the Reader’s Digest celebrates 60 years this year having commenced circulation since 1954. The licence was first owned by the Tatas and it’s now run by the India Today group. Other than India, the magazine has 48 editions in 21 languages and is published in over 70 countries.

 

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