No restrictions on news in print, TV or digital media, so why on radio?

17 Jul,2014

By A Correspondent


The decision to allow All India Radio news on private FM has drawn mixed reactions.


Here is the view of Ashish Pherwani, Partner & Radio Segment Champion, EY (eka Ernst & Young):

“The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, while no such restrictions are placed on print, TV or digital media.  News on radio (without curbs) could be used either in capsules to increase listener stickiness on existing channels, or through the launch of dedicated news channels which could open up a whole new genre of content.”


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